Beauty Beat Founder Donna Dia On Creating The UK’s First Luxury Beauty Event For Women Of Colour

Backed by Instagram and the British Beauty Council, the two-day event, hosted in London on Dec. 3 and Dec. 4, will include live demonstrations and panel discussions, featuring some of the industry’s most influential voices sharing their thoughts and expertise on everything from hyperpigmentation and foundation undertones, to curl patterns, and the rise of tweakments.

There’s also the opportunity to engage with pioneering content creators, and bag a bargain. (Did I mention all your fave prestige brands – the likes of NARS, Laura Mercier, BareMinerals, and retail giant Boots – will all be present?) Plus, there will be amazing goodie bags, loaded with full-sized products, on offer too.

Below, Dia shares her own personal beauty recommendations and offers up a taste of what you can expect at The Beauty Beat.